So how do you find more of your people — the customers or clients who appreciate your uniqueness and who will happily pay you for it? Actually, you don’t have to look for them at all. Instead, you can make some intentional changes in your business and brand that will have your dream customers or clients seeking YOU out.

Your website should build a relationship with your audience, enhance your credibility and reinforce your brand. If it ISN’T doing those things, 1 of these 5 website mistakes may be to blame.

Grab a handy infographic from DesignGood that has all the essentials for creating a magnetic brand.

The most successful entrepreneurs show compassion to their clients, their teams and themselves. Kristin Moses of DesignGood explains why.

Branding and marketing experts at DesignGood explain how old-school email marketing is still your best tool for reaching a dedicated audience.

DesignGood covers why maintaining clear and effective customer communication is one of the most important parts of brand building.

Branding firm DesignGood explains the common obstacles that keep your target customers or clients from discovering you.

Branding firm DesignGood explains the value of getting clear on who you are and defining the target customers you want to work with.

To attract customers, you have to make things easy for them. Branding firm DesignGood explains the surprising value of simply being direct.

Making a connection grows your business and makes your business more satisfying and sustainable for you over the long term.