DesignGood Blog

The New Branding Basics: Lessons From 20 Years of Building Brands

For our 20th anniversary at DesignGood, we’re going back to basics—but with a fresh perspective. Branding has evolved dramatically over the last two decades, but at its core, the principles of a strong, authentic, and memorable brand remain unchanged.

get Industry-Specific

Brand Guides Tailored to Your Industry

Every industry is unique, and so are its branding challenges. Our expert guides are packed with targeted insights to help you navigate the essentials of building a standout brand in your space. Whether you’re a therapist, coach, creative, or wellness professional, these guides will set you up for success.

Therapy & Counseling

The Best Brands & Websites for Therapists and Why They Stand Out

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Coaching & Consulting

COMING SOON!

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Spirituality & Wellness

COMING SOON!

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Why Creating a Vision for Your Business Is More Important Than Ever

Most Recent Blog Posts

Sustain Success

What Is a Lead Magnet and Why Do You Need One?

You’ve probably downloaded or used a lead magnet before without even realizing it. Maybe it was a guide, checklist, or short training you exchanged your email address for. That’s a lead magnet — but when created with intention, it’s so much more than a freebie.

Connected to Calling

How ChatGPT Can Start Sending the Right Clients to You

We’ve been noticing something powerful happening. New clients are coming to us and saying things like: “I asked ChatGPT who I should work with for branding, and it brought me to you.” And while that might sound surprising, it makes perfect sense. AI is changing the way aligned clients find you, and here is how.

Connected to Calling

Why Your Brand is the Gateway to What's Possible

Over the past two decades, I've had the incredible honor of guiding hundreds of passionate, purpose-driven entrepreneurs as they build businesses deeply rooted in their calling and create brands that amplify their impact.

DesignGood Processes & Frameworks

The Business & Brand Within™ Journey

The Business & Brand Within™ Journey is DesignGood’s signature discovery experience—and the heart of everything we'll create together. Through thoughtful, guided exercises and an integrative clarity session, we'll uncover how your business and brand reflect your deeper purpose and the unique impact you're here to make.

The High-Vibe Entrepreneur

The New Branding Basics: Lessons From 20 Years of Building Brands

The Road Ahead: Inspired by the Journey Behind

Are you ready to set meaningful intentions and create a purposeful roadmap for the year ahead? Whether you’re reflecting on where you’ve been or envisioning what’s next, this exercise provides a powerful framework to honestly assess your past and align your goals for the future.