DesignGood is a full-service, high-vibe design and branding studio that helps you build your business and brand around the life you want to live.
DesignGood’s High-Vibe Brand Method will guide you step by step through creating a vision for your business and bringing that vision to life. Then we turn that vision into a brand that helps you attract and authentically connect with the people you want to work with in a meaningful way.
We create brands and we tell stories that are as unique and powerful as you are. Whenever a potential customer encounters you, they should feel like they are talking directly to you. Your brand is an extension of who you are and what you want to be known for. We create brands that look and sound like you and speak directly to the people or companies you want to work with.
If you happen to live in Austin, TX, you’ve likely seen the work of Chris McCray and Grace Hall, founders of McCray & Co. The studio has a well-earned reputation for visionary, concept-driven work, and a thoughtful, collaborative approach to design.
While McCray & Co. is often recognized for their hospitality design, residential spaces are a significant component of their business, and their work reaches far beyond Austin city limits. The studio was founded in 2011, and it had been a minute since they’d revisited their website to showcase the breadth of their work and expertise. They asked the DesignGood team to help redefine and update their messaging and reintroduce their brand to Austin and beyond. Exploring and achieving brand clarity takes effort. At DesignGood, we first developed Foundational Brand Language, which serves as the touchpoint for brand messaging and communications. For McCray & Co, we drafted a brand clarifier, “Residential & Hospitality Design,” to their name to clearly communicate what they do – so right away, a future client knows if they’re in the right place. For their new website, Chris and Grace wanted to show off those spaces in separate home and hospitality portfolios that would convey the full range of their capabilities. Side-by-side portfolio images demonstrate the range of their capabilities. The individual portfolio pages we created include images and descriptions that provide detail on the process and approach McCray & Co. takes for each project. And the custom-built website was designed to make it easy for the studio to add projects to their home and hospitality portfolios as they’re completed.See the full project »
Have you ever just wanted to pack a bag and take off, solo, en route to your dream destination?
If you're like us here at DesignGood, you're still making up for all those getaways you missed during the height of the pandemic. Awakened Solo Travels founder Diana Zatynaychenko knows the feeling. As a trip planning expert and veteran solo traveler, Diana loves helping other women discover the life-altering magic of solo travel. When she realized she could hone her superpowers to help other women plan solo trips of their own, Diana asked DesignGood to guide her in building her brand and business.See the full project »
Neathery Falchuk came to DesignGood with a vision: To create a brand that would reflect the warmth and inclusivity of her therapy practice while feeling big enough for future expansion beyond a single office. With a growing team of therapists, Neathery knew it was time to make the shift from a personal brand to one that would provide space for every team member to define their own niche within the business.
We began our work with developing the name and the clarifying language that would serve as the foundation of the new brand. “Ample & Rooted” grew out of Neathery’s belief that each of us is whole and beautiful and that therapy provides a way to become grounded and connected to ourselves and one another. The logo and overall visual identity sprouted from the name and serve as a symbol of the healing and growth clients experience through counseling. The visual identity was extended throughout the new website, with a calming, grounded color palette and imagery that reflects the tone of the brand. Website copy was mindfully developed to acknowledge the diverse audience of the practice and convey a sense of affirmation and belonging. The expanded site gives space for each therapist to showcase their individual approaches and areas of expertise, as well as the company’s growing meditation and yoga offerings. For clients and therapists alike, Ample & Rooted serves as “A Home for the Whole You.”See the full project »
The new owners of Darling Farms in Old Snowmass, Colorado, have a vision: To make eco-friendly harvests standard practice. They’re converting a commercial farm into an organic one, and creating a destination where hiking, animal therapy and weddings take place alongside the harvest. When we were asked to brand the new incarnation of the farm, we were delighted. It’s all the good things we love: green spaces, organic practices, animals and a sense of place. As native Texans, the owners wanted to give a nod to the Western tradition of branding, without the heat. We developed foundational brand language and created a brand identity that speak to ranching history and the core belief that land is the most essential resource we’ll ever have. It’ll take time and commitment for new crops to come in and the owners of Darling Farms to build into their vision. For our part, we’re glad to have delivered a brand they can grow with.See the full project »
As one of New York’s premiere custom costume studios, Eric Winterling came to DesignGood ready to update their look. In three decades of creating costumes, Eric’s business had grown into one of the largest and most well-regarded studios in Manhattan. But along with the sartorial trends of days past, he’d left his branding and website far behind.
Eric heads up a team of master drapers, dressmakers and stitchers who construct each costume by hand. And while their completed costumes are seriously impressive, we took a fresh approach to showing off their work, telling the story of their craft through a highly customized portfolio experience that includes design sketches, detail shots, works-in-progress, performance photos and video. The customized portfolio treatment, along with a separate showcase of details, demonstrates how the studio’s unwavering attention to detail and quality plays well to camera and stage alike. Like his studio, which grew from 400 square feet in its earliest days to more than 8,000 square feet today, we updated and expanded Eric’s brand through a new visual identity, website design and copy to tell his story in bigger, brighter, more colorful fashion.See the full project »
Our clients range from new entrepreneurs to established businesses — and everyone in between. No matter where you are in your business journey, our branding process will help you reach the next level of success and fulfillment a whole lot faster.
The best investment you can make in your new business is a brand that builds credibility and inspires confidence right out of the gate. DesignGood removes all the stress and guesswork from launching. Our experienced experts take care of all deliverables for you.
Do your existing business and brand need an upgrade? DesignGood helps you elevate your brand with visuals and storytelling that reflect your expertise and uniqueness, all while helping you address your challenges and reach your goals.
Build on your strong track record, discover even more meaning and satisfaction and perhaps grow in some new directions. With our help, you can attract new audiences, evolve your offerings, grow your income, increase efficiency and infuse your work with joy.
Author of The Full Spirit Workout
"Even as a writer I'm finding it challenging to put into words how much I've enjoyed working with DesignGood. Kristin and every member of her team not only embody top-notch talent, but are also a complete dream to work with. From start to finish, I felt so cared for, never felt like an annoyance even when I was being annoying, and absolutely love what they created for my brand. Being able to launch a website this stunning, this polished, this professional during the biggest month of my career (the launch of my first book) felt so gratifying. I couldn't wait to show it off! There simply aren't enough words to adequately sum up how thrilled I am with my new brand and website. Thank you for your expertise, love, and kindness."View This Project »View All Testimonials »
Managing Director, Eric Winterling
"Kristin and her team have an authentic ability to quickly hone in on who you are and what you are trying to accomplish with your business. Working DesignGood has been a game-changer in terms of how we will showcase our projects to clients and sales prospects moving forward. They took a dated and neglected website with minimal branding and social media promotion and created an industry best! The team worked through a daunting process with us, sorting through 30+ years projects to decide which best represented the breadth and scope of what we do. Kristin and the team literally brought our studio to life by showing the beauty of our process. We wanted our designer clients to envision themselves in our studio with their projects - mission accomplished. Sometimes creative businesses are so busy creating that they never take a pause to access where they’ve been and where they want to go with their business. DesignGood helped us to do that. We look forward to working with them on many more projects with them in the future."View This Project »View All Testimonials »
Founder, Her Velvet Hand
"When I reached out to Kristin and the team at Design Good- I was in the FRESHEST area of planning my business. I was just barely starting my business plan and had just made my business name, Her Velvet Hand, official. I was referred to the team by one of my dearest friends- and after seeing her branding- I knew I was in exceptional hands. As a creative artist, it was paramount that I find a branding company that I could connect with in more ways than just business. From the get-go, the team at DesignGood has given me the most divine experience, not only with the creative artistry behind their designs, but their professional, patient, and supportive approach as I venture into this new journey. The work that has been put into my brand has exceeded my expectations and has been absolutely worth the investment. The girls at DesignGood have LITERALLY brought my vision to life and I could not be more thankful for the talent they have put into this project. THANK YOU for everything."View This Project »View All Testimonials »
Founder, Ample + Rooted
"Working with DesignGood has been life-altering! I knew deep down where I wanted to take my business, but didn't know how to pull it together. I was referred to DesignGood by a dear colleague and I'm so incredibly thankful! Kristin and her team helped turn my deepest desires into a beautiful new business. Since we launched our new website and brand, my business has exploded and I continue to hear how impactful it is to others. There are times I just scroll through our website because it's THAT beautiful! We've only launched 4 months ago and I've already seen a return on my investment. Working with DesignGood is worth it and I wholeheartedly recommend them."View This Project »View All Testimonials »
President & Chief Operating Officer, AmRisc Group
"Kristin and the DesignGood team are incredibly creative and really strived to fully understand our business and cater specifically to our needs. While insurance may not be the most exciting or glamourous line of business, they delivered results that were still modern, vibrant and innovative while still aligning with our business purpose. We have received so much positive feedback, not only the website, but the branding as well! We couldn’t have achieved this without the creativity the DesignGood team brought to the table!"View This Project »View All Testimonials »
Founder, StartUp Fashion
"Our most recent project with them was not only a branding refresh, but also a complete update of our website to better showcase all that we have to offer. And we’re thrilled with the results. It’s strong, professional, and clearly shows our community all the ways in which we can help them. Most importantly, over the last two launch periods our sales page's membership conversion rate was an average of 11.4%! Based on my research, that’s the upper echelon. #hellyes"View This Project »View All Testimonials »
Our brand-new course will take you through our unique and proven process for creating magic in your business, brand and life. The steps in this course have helped hundreds of DesignGood clients create memorable brands and successful businesses. This is the exact process we use with clients, just without the design work and execution. If you’re ready to build a magnetic business and a brand that supports your vision, this course is for you.Learn more
Explore our resources to guide you in building a meaningful business and brand that support the life you want to live.
Ready to turn your passion into a career? Want to give your business the wings it needs to soar? Need to practice more self-care as an entrepreneur?
Whatever you're looking to do, we've got you! We are passionate about equipping people with the tools, information and inspiration they need to create successful businesses and brands. Explore our most popular business topics below or visit the full blog for even more!
How to Level Up Your Business
How to Work with People Who Appreciate Your Value – and Happily Pay You For It
How to be More Confident in Your Business
3 Branding Misconceptions That Hurt Your Business