Creating Meaningful Brands

Client

Our Contributions

Brand Positioning, Visual Identity, Website Design, Copywriting, Sales & Outreach Tools, Branded Email Marketing, and Social Media Feed Design

Everyone knows that breakups and divorces are no walk in the park. Amy Sparks is making one aspect of this transition - finding a new home - a little bit easier. As an Austin-based realtor, Amy’s business is based on two guiding principles: that our home is a source of our wellbeing and that we can create a happy new life as we grow into our next chapter. With over 14 years of experience and expertise in real estate, she helps individuals come home to themselves by finding a new space that allows them to thrive.

Ever the connector, Amy had accumulated a large community of like-minded people who were experts in their field. She had a vision of creating and packaging these connections as an offering with one goal in mind: to support her clients as they developed a new sense of community and self. This vision birthed The Spark Collective, a network of uplifting connections to support her clients along their transformation journeys. In working with Amy, we designed a brand’s visual identity, website and client outreach tools that set her apart from other realtors, showcasing her thoughtful approach and her results-oriented work ethic. After taking Amy through our discovery process to learn more about her story, expertise and preferences, we wove her personal journey into the copy to create a sense of connection with her clientele. To match the ‘spark’ of her fiery personality, we created a clean and bold visual palette that included black and white with pops of gold and red. What can one expect while working with Amy? That they will rediscover their spark!

Client

Our Contributions

Brand Positioning, Visual Identity, Branding System, Website Design, Copywriting, Signage, Apparel

The new owners of Darling Farms in Old Snowmass, Colorado, have a vision: To make eco-friendly harvests standard practice. They’re converting a commercial farm into an organic one, and creating a destination where hiking, animal therapy and weddings take place alongside the harvest. When we were asked to brand the new incarnation of the farm, we were delighted. It’s all the good things we love: green spaces, organic practices, animals and a sense of place. As native Texans, the owners wanted to give a nod to the Western tradition of branding, without the heat. We developed foundational brand language and created a brand identity that speak to ranching history and the core belief that land is the most essential resource we’ll ever have. It’ll take time and commitment for new crops to come in and the owners of Darling Farms to build into their vision. For our part, we’re glad to have delivered a brand they can grow with.

Client

Our Contributions

Brand Positioning, Visual Identity, Website Design, Branded Email Marketing, Photography Art Direction

As one of New York’s premiere custom costume studios, Eric Winterling came to DesignGood ready to update their look. In three decades of creating costumes, Eric’s business had grown into one of the largest and most well-regarded studios in Manhattan. But along with the sartorial trends of days past, he’d left his branding and website far behind.

Eric heads up a team of master drapers, dressmakers and stitchers who construct each costume by hand. And while their completed costumes are seriously impressive, we took a fresh approach to showing off their work, telling the story of their craft through a highly customized portfolio experience that includes design sketches, detail shots, works-in-progress, performance photos and video. The customized portfolio treatment, along with a separate showcase of details, demonstrates how the studio’s unwavering attention to detail and quality plays well to camera and stage alike. Like his studio, which grew from 400 square feet in its earliest days to more than 8,000 square feet today, we updated and expanded Eric’s brand through a new visual identity, website design and copy to tell his story in bigger, brighter, more colorful fashion.

Client

Our Contributions

Naming, Brand Positioning, Visual Identity, Website Design, Sales & Outreach Tools, Social Media Feed Design, Branded Email Marketing

Neathery Falchuk came to DesignGood with a vision: To create a brand that would reflect the warmth and inclusivity of her therapy practice while feeling big enough for future expansion beyond a single office. With a growing team of therapists, Neathery knew it was time to make the shift from a personal brand to one that would provide space for every team member to define their own niche within the business.

We began our work with developing the name and the clarifying language that would serve as the foundation of the new brand. “Ample & Rooted” grew out of Neathery’s belief that each of us is whole and beautiful and that therapy provides a way to become grounded and connected to ourselves and one another. The logo and overall visual identity sprouted from the name and serve as a symbol of the healing and growth clients experience through counseling. The visual identity was extended throughout the new website, with a calming, grounded color palette and imagery that reflects the tone of the brand. Website copy was mindfully developed to acknowledge the diverse audience of the practice and convey a sense of affirmation and belonging. The expanded site gives space for each therapist to showcase their individual approaches and areas of expertise, as well as the company’s growing meditation and yoga offerings. For clients and therapists alike, Ample & Rooted serves as “A Home for the Whole You.”

Client

Our Contributions

Visual Identity, Brand Positioning, Website Design, Email Marketing, Social Media Branding, Branded Email Marketing, Packaging, and Signage

Courtney, owner of Houston’s most sought after cosmetic tattoo artistry studio, Her Velvet Hand, brings meticulous detail to the world of brow & lip tattooing. Courtney is meticulous about tailoring her work to appear natural for each of her clients and using luxury practices to maintain the integrity of the skin.

The result of her careful craftsmanship is naturally appearing, face-framing brows and lips that highlight her clients’ facial characteristics. Referred by one of her closest friends, she immediately knew DesignGood was the agency with whom she needed to partner to help her bring her vision of full, natural beauty to life.