We love working with engaged + passionate individuals to create businesses and brands that matter.

DesignGood is a full-service, high-vibe design and branding studio that helps you build your business and brand around the life you want to live.

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Creating Meaningful Brands

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for

Hero Decorative HR

Passionate Entrepreneurs,
Businesses & Organizations

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Our High-Vibe Method

DesignGood’s High-Vibe Brand Method will guide you step by step through creating a vision for your business and bringing that vision to life. Then we turn that vision into a brand that helps you attract and authentically connect with the people you want to work with in a meaningful way.

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STEP 1

Discover Your High-Vibe Business

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STEP 2

Create Your High-Vibe
Brand

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STEP 3

Define Your High-Vibe
Vision

Gain Clarity
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Get Noticed
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Build Momentum
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Unique Brands for Unique Businesses

We create brands and we tell stories that are as unique and powerful as you are. Whenever a potential customer encounters you, they should feel like they are talking directly to you. Your brand is an extension of who you are and what you want to be known for. We create brands that look and sound like you and speak directly to the people or companies you want to work with.

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Client

Kate Eckman
Our Contributions

Brand Positioning, Visual Identity, Website Design, Sales & Outreach Tools, Branded Email Marketing, Social Media Branding

Kate Eckman is a powerhouse in the field of personal development. As a leadership development and performance coach, mindfulness expert, television personality, professional model and writer (Whew!), Kate’s multifaceted background gives her uncommon insight into the challenges faced by high achievers. With the upcoming release of her first book, The Full Spirit Workout: A Ten-Step System to Shed Your Self-Doubt, Strengthen Your Spiritual Core, and Create a Fun and Fulfilling Life, Kate came to DesignGood ready for a brand refresh that could capture her essence, expand her marketing reach and help her connect with new audiences.

As the online home for her personal brand, Kate needed her website to build her clientele for coaching and motivational speaking, and as a point of sale for her book and courses. But just as importantly, it needed to reinforce her credibility as a subject-matter expert and introduce Kate to readers and media outlets interested in booking her for interviews and guest appearances. We helped Kate clarify her brand language and developed a visual identity system that conveyed her mission, services and unique mind-body-spirit approach to coaching. To drive engagement and promote book sales, we created a pre-release landing page for Kate’s book, with an option for readers to pre-order. Over on her website, a lead magnet provided site visitors with a free chapter download and the chance to experience Kate’s powerful work firsthand, while building her email list. To close the circle of good, we followed up with branded email marketing so Kate could stay on-brand while continuing to inspire clients, readers and fans alike – including the team here at DesignGood.

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Client

Eric Winterling
Our Contributions

Brand Positioning, Visual Identity, Website Design, Branded Email Marketing, Photography Art Direction

As one of New York’s premiere custom costume studios, Eric Winterling came to DesignGood ready to update their look. In three decades of creating costumes, Eric’s business had grown into one of the largest and most well-regarded studios in Manhattan. But along with the sartorial trends of days past, he’d left his branding and website far behind.

Eric heads up a team of master drapers, dressmakers and stitchers who construct each costume by hand. And while their completed costumes are seriously impressive, we took a fresh approach to showing off their work, telling the story of their craft through a highly customized portfolio experience that includes design sketches, detail shots, works-in-progress, performance photos and video. The customized portfolio treatment, along with a separate showcase of details, demonstrates how the studio’s unwavering attention to detail and quality plays well to camera and stage alike. Like his studio, which grew from 400 square feet in its earliest days to more than 8,000 square feet today, we updated and expanded Eric’s brand through a new visual identity, website design and copy to tell his story in bigger, brighter, more colorful fashion.

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Client

Ample + Rooted
Our Contributions

Naming, Brand Positioning, Visual Identity, Website Design, Sales & Outreach Tools, Social Media Feed Design, Branded Email Marketing

Neathery Falchuk came to DesignGood with a vision: To create a brand that would reflect the warmth and inclusivity of her therapy practice while feeling big enough for future expansion beyond a single office. With a growing team of therapists, Neathery knew it was time to make the shift from a personal brand to one that would provide space for every team member to define their own niche within the business.

We began our work with developing the name and the clarifying language that would serve as the foundation of the new brand. “Ample & Rooted” grew out of Neathery’s belief that each of us is whole and beautiful and that therapy provides a way to become grounded and connected to ourselves and one another. The logo and overall visual identity sprouted from the name and serve as a symbol of the healing and growth clients experience through counseling. The visual identity was extended throughout the new website, with a calming, grounded color palette and imagery that reflects the tone of the brand. Website copy was mindfully developed to acknowledge the diverse audience of the practice and convey a sense of affirmation and belonging. The expanded site gives space for each therapist to showcase their individual approaches and areas of expertise, as well as the company’s growing meditation and yoga offerings. For clients and therapists alike, Ample & Rooted serves as “A Home for the Whole You.”

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Client

Decluttered by Jenny Albertini
Our Contributions

Brand Positioning, Visual Identity, Website Design, Copywriting, Sales & Outreach Tools, Branded Social Media, Branded Email Marketing

A certified KonMari consultant, Jenny Albertini was one of the first professional organizers in the United States to train directly with Marie Kondo herself. Jenny also spent two decades as a global public health advisor with the U.S. government and is a recognized leader in diplomacy and negotiation within the global health sphere. While her DC-based business, Decluttered, was humming along, Jenny’s online presence didn’t fully reflect her broad-ranging capabilities, including organization, systems planning, mindfulness and consulting for individuals and organizations. She wanted a new brand and website that would convey her complete range of services and set her up for the next level of growth and success.

As Jenny says, when we have a defined vision of where we want to go, it energizes us to work toward our goal. We took Jenny through our extensive discovery process to learn more about her background and expertise and her business goals. Building on Jenny’s vision, we created a unique visual identity system and website, including defined services for home, self and work, packages and pricing, and the integration of an online booking system.

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Client

Her Velvet Hand
Our Contributions

Visual Identity, Brand Positioning, Website Design, Email Marketing, Social Media Branding, Branded Email Marketing, Packaging, and Signage

Courtney, owner of Houston’s most sought after cosmetic tattoo artistry studio, Her Velvet Hand, brings meticulous detail to the world of brow & lip tattooing. Courtney is meticulous about tailoring her work to appear natural for each of her clients and using luxury practices to maintain the integrity of the skin.

The result of her careful craftsmanship is naturally appearing, face-framing brows and lips that highlight her clients’ facial characteristics. Referred by one of her closest friends, she immediately knew DesignGood was the agency with whom she needed to partner to help her bring her vision of full, natural beauty to life.

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How We Help Your Business Thrive

DesignGood works with individuals, entrepreneurs, businesses, and organizations on a very personal level to connect them authentically to their audience.

Our clients range from new entrepreneurs to established businesses — and everyone in between. No matter where you are in your business journey, our branding process will help you reach the next level of success and fulfillment a whole lot faster.

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Create a Solid

Foundation

The best investment you can make in your new business is a brand that builds credibility and inspires confidence right out of the gate. DesignGood removes all the stress and guesswork from launching. Our experienced experts take care of all deliverables for you. 

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Grow

Confidently and intentionally

Do your existing business and brand need an upgrade? DesignGood helps you elevate your brand with visuals and storytelling that reflect your expertise and uniqueness, all while helping you address your challenges and reach your goals.

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Amplify

Your success

Build on your strong track record, discover even more meaning and satisfaction and perhaps grow in some new directions. With our help, you can attract new audiences, evolve your offerings, grow your income, increase efficiency and infuse your work with joy.

What Our Clients Say

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Even as a writer I'm finding it challenging to put into words how much I've enjoyed working with DesignGood. Thank you for your expertise, love, and kindness.

Kate Eckman

Author of The Full Spirit Workout

"Even as a writer I'm finding it challenging to put into words how much I've enjoyed working with DesignGood. Kristin and every member of her team not only embody top-notch talent, but are also a complete dream to work with. From start to finish, I felt so cared for, never felt like an annoyance even when I was being annoying, and absolutely love what they created for my brand. Being able to launch a website this stunning, this polished, this professional during the biggest month of my career (the launch of my first book) felt so gratifying. I couldn't wait to show it off! There simply aren't enough words to adequately sum up how thrilled I am with my new brand and website. Thank you for your expertise, love, and kindness."

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They took a dated and neglected website with minimal branding and social media promotion and created an industry best! We wanted our designer clients to envision themselves in our studio with their projects - mission accomplished.

Michael Peck

Managing Director, Eric Winterling

"Kristin and her team have an authentic ability to quickly hone in on who you are and what you are trying to accomplish with your business. Working DesignGood has been a game-changer in terms of how we will showcase our projects to clients and sales prospects moving forward. They took a dated and neglected website with minimal branding and social media promotion and created an industry best! The team worked through a daunting process with us, sorting through 30+ years projects to decide which best represented the breadth and scope of what we do. Kristin and the team literally brought our studio to life by showing the beauty of our process. We wanted our designer clients to envision themselves in our studio with their projects - mission accomplished. Sometimes creative businesses are so busy creating that they never take a pause to access where they’ve been and where they want to go with their business. DesignGood helped us to do that. We look forward to working with them on many more projects with them in the future."

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The girls at DesignGood have LITERALLY brought my vision to life and I could not be more thankful for the talent they have put into this project. From the get-go, the team at DesignGood has given me the most divine experience...

Courtney Maguire

Founder, Her Velvet Hand

"When I reached out to Kristin and the team at Design Good- I was in the FRESHEST area of planning my business. I was just barely starting my business plan and had just made my business name, Her Velvet Hand, official. I was referred to the team by one of my dearest friends- and after seeing her branding- I knew I was in exceptional hands. As a creative artist, it was paramount that I find a branding company that I could connect with in more ways than just business. From the get-go, the team at DesignGood has given me the most divine experience, not only with the creative artistry behind their designs, but their professional, patient, and supportive approach as I venture into this new journey. The work that has been put into my brand has exceeded my expectations and has been absolutely worth the investment. The girls at DesignGood have LITERALLY brought my vision to life and I could not be more thankful for the talent they have put into this project. THANK YOU for everything."

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Working with DesignGood has been life-altering!

Neathery Falchuk

Founder, Ample + Rooted

"Working with DesignGood has been life-altering! I knew deep down where I wanted to take my business, but didn't know how to pull it together. I was referred to DesignGood by a dear colleague and I'm so incredibly thankful! Kristin and her team helped turn my deepest desires into a beautiful new business. Since we launched our new website and brand, my business has exploded and I continue to hear how impactful it is to others. There are times I just scroll through our website because it's THAT beautiful! We've only launched 4 months ago and I've already seen a return on my investment. Working with DesignGood is worth it and I wholeheartedly recommend them."

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We couldn’t have achieved this without the creativity the DesignGood team!

Laura R. Beckmann

President & Chief Operating Officer, AmRisc Group

"Kristin and the DesignGood team are incredibly creative and really strived to fully understand our business and cater specifically to our needs. While insurance may not be the most exciting or glamourous line of business, they delivered results that were still modern, vibrant and innovative while still aligning with our business purpose. We have received so much positive feedback, not only the website, but the branding as well! We couldn’t have achieved this without the creativity the DesignGood team brought to the table!"

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We’re Thrilled With The Results

Nicole Giordano

Founder, StartUp Fashion

"Our most recent project with them was not only a branding refresh, but also a complete update of our website to better showcase all that we have to offer. And we’re thrilled with the results. It’s strong, professional, and clearly shows our community all the ways in which we can help them. Most importantly, over the last two launch periods our sales page's membership conversion rate was an average of 11.4%! Based on my research, that’s the upper echelon. #hellyes"

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DIY Brand & Business Building Tools

Explore our resources to guide you in building a meaningful business and brand that support the life you want to live.

Your Unstoppable Brand

Building a brand can seem overwhelming. What do you really need? What should you do first? So we’re giving you some heartfelt advice on where to start, how to make the big choices and who can help.

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The High-Vibe Entrepreneur Method

We’ll take you through the same process we use to help DesignGood clients build their businesses. Learn how to tap your gifts, serve your higher purpose and attract the people who light you up.

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How to Create and Write a Great Website

What makes a website powerful and effective? We're sharing our best practices for structuring your website and creating a unique and captivating message.

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The DesignGood Blog

Ready to turn your passion into a career? Want to give your business the wings it needs to soar? Need to practice more self-care as an entrepreneur?

Whatever you're looking to do, we've got you! We are passionate about equipping people with the tools, information and inspiration they need to create successful businesses and brands. Explore our most popular business topics below or visit the full blog for even more!

Find Your Voice

Brand Consistency: Why It Matters and How to Get It

There’s one factor you may have never thought about that can make or break the success of your brand: consistency. Brand consistency means that your business shows up the same way anywhere your potential clients or customers encounter you.
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Getting Clear + Focused

How to Build a Powerful Personal Brand

Everyone needs a personal brand to achieve their goals. Branding firm DesignGood shares how to make your brand stand out.
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Business How-Tos

How to Get Better Feedback From Your Clients

Whether positive or negative, client feedback is vital to helping your business succeed. Here are DesignGood's best practices for getting more positive feedback and resolving negative or critical feedback quickly.
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Business How-Tos

Brand Photography: 7 of Your Top Questions Answered

Brand photography is a powerful way to connect with your desired audience. But creating photos that drive results for your business can be a real challenge. So we want to share our answers to the most common brand photography questions with you.
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Getting Clear + Focused

5 Ways to Shift Out of a Business Funk

In any business, there are times when momentum slows down. Everything feels out of sync or out of flow. Those feelings are letting you know it's time to make some shifts in your business. Here are some ways to raise your vibe again.
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Business How-Tos

How to Evolve Your Business Post-Pandemic

This pivotal moment is a good time to take a step back, observe what's happening in your business and your life and figure out whether you need to make any changes. DesignGood put together this list of questions you can use.
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