DesignGood Eye Graphic
A High-Vibe Brand + Business Design Agency

Creating meaningful brands for purposeful businesses for over 20 years.

Hero Decorative HR
Est. 2005
Hero Decorative HR

Our high-vibe approach to brand and business design helps passionate entrepreneurs align their business, brand, and purpose to create more visibility, credibility, impact, and freedom. The result? A magnetic brand, thriving business, and powerful digital presence that supports the life and business you’ve always dreamed of.

Align Your Brand With Your Purpose

Magnetic Brands Attract the Right Clients, Grow Your Influence & Empower You to Thrive

At DesignGood, we don’t just create beautiful brands—we align your business, brand, and purpose to reflect the true essence of who you are and the unique and meaningful work you do in the world.

With over 25 years of experience, we’ve developed a thoughtful, whole-person approach that treats your business, brand, and being (self) as equal parts of the equation. Our proven brand and business-building method goes far beyond design—it aligns your vision and goals to create a brand and website that is deeply authentic, stands out, and drives both personal and professional growth. Our expertise in branding, business, and personal transformation allows us to craft brands that look and sound like you and work strategically to position you as the go-to expert in your space.

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Unlock the Full Potential of Your Business

When Your Business, Brand, and Being Are Aligned, You’re Positioned for Success

We work with purposeful businesses that help others thrive and succeed. We click with clients who help people make vital transformations in their lives and the world around them: coaches, therapists, consultants, designers, health and wellness experts, content creators and lifestyle guides, and other mindful entrepreneurs and businesses that lead with purpose. Our clients align with our thoughtful approach to business and a belief in the value of authenticity and connection.  

At DesignGood, we believe that your business, brand and being are inseparable.
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  • Your business enables you to live the life you want to live.
  • Your gifts, passions and expertise guide what your business should be.
  • Your brand captures who you are and aligns you with the people, projects and opportunities you desire most

Experience the Power of Our Proven Method

DesignGood works with individuals, entrepreneurs, businesses, and organizations on a very personal level to connect them authentically to their audience.

In our three-phase Business & Brand Method, we serve as your guide, coach and creative visionary throughout our branding process. We help you stand out as an expert in your space and build or scale your business around your unique gifts and talents to create a brand that’s more personal, more passionate and more authentic. That’s what we call high-vibe branding.

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Create a Solid

Foundation

The best investment you can make in your new business is a brand that builds credibility and inspires confidence right out of the gate. DesignGood removes all the stress and guesswork from launching. Our experienced experts take care of all deliverables for you. 

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Grow

Confidently and intentionally

Do your existing business and brand need an upgrade? DesignGood helps you elevate your brand with visuals and storytelling that reflect your expertise and uniqueness, all while helping you address your challenges and reach your goals.

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Amplify

Your success

Build on your strong track record, discover even more meaning and satisfaction and perhaps grow in some new directions. With our help, you can attract new audiences, evolve your offerings, grow your income, increase efficiency and infuse your work with joy.

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The Case for a Memorable, Meaningful Brand

A memorable and meaningful brand is one built around your unique story, strengths and passions. When your brand and website reflect who you are and the results you create, it helps you connect with your ideal clients and customers. Professionally designed and written branding, website and marketing materials help you get noticed and provide a consistent and memorable experience for your audiences, wherever they encounter your brand.

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Client

The Well House Collective

Our Contributions

Brand Language & Positioning, Visual Identity, Logo, Copywriting, Website Design, Social Media Feed Design, App Design, Interior and Exterior Signage, Brochures, and Interactive Services Tool

The Well House Collective, a leader in modern wellness, offers advanced treatments like Functional IV Drips, Cryotherapy, Red Light Therapy, and Hyperbaric Oxygen Chambers. As a new business, they needed a compelling and cohesive brand to convey their expertise in holistic health and anti-aging therapies. DesignGood created a standout visual identity and brand language that positioned The Well House Collective as a premier wellness destination in Houston, Texas.

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Client

Insight Healing & Wellness

Our Contributions

Brand Language & Positioning, Visual Identity, Copywriting, Website Design, Social Media Feed Design, Email Marketing and Lead Magnet

Insight Healing & Wellness, a collective of therapists and healers, transformed into a welcoming "wellness oasis" with a cohesive brand and website design that attract clients seeking healing and connection.

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Client

Luke Storey

Our Contributions

Visual Identity, Brand Positioning, Website Design, Copywriting Podcast Design, YouTube Branding, Book Proposal Design, Social Media Feed Design, Sponsorship + Media Kit Design

Luke Storey is a guiding voice in personal development, spirituality, and innovative health practices. As a speaker, author, and podcast host, he shares unfiltered insights and thoughtful analysis gleaned from his extensive research and immersion in diverse spiritual and healing modalities. With a direct and relatable style, he illuminates a path to deeper meaning, emotional freedom, and physical vitality.

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Client

Fluffi Body Diversity Consulting

Our Contributions

Foundational Brand Language, Visual Identity, Website Copywriting & Design, Branded Email Marketing, Sales & Outreach Tools, Presentation Design

Beth Hitchcock is a true trailblazer in the fashion world. She understands that for brands who want to break into the plus-size market it isn't just a business challenge—it's a chance to spark change.

After over a decade in the industry as a model, stylist, and art director, Beth recognized the struggles fashion brands face entering into the plus-size space. That's why she launched Fluffi, a consultancy at the intersection of business, social impact, and size inclusivity. Fluffi isn't just about helping brands; it's about inspiring a movement. Through diversity education, design + fit consultation, savvy marketing, and community engagement, Beth empowers brands to make meaningful connections with consumers in this often overlooked $276 billion plus-size market segment.

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Client

Kase & CO EMDR & Trauma Training

Our Contributions

Naming, Brand Positioning, Visual Identity, Website Design, Copywriting, Sales & Outreach Tools, Branded Email Marketing, Presentation Design, Internal Communications Design, Photography Art Direction

The experts at Kase & CO Training and Consulting specialize in comprehensive EMDR and trauma training for psychotherapists. Led by Rebecca Kase, the company is one of the top Eye Movement Desensitization and Reprocessing training providers in the country.

Even while the company was expanding, it remained branded under Rebecca's first and last name. Rebecca was ready to rebrand and raise the level of the visual identity to match the company's high-level profile within the industry. In addition to fresh visual branding and updated name and messaging, we revised the website structure to make the site easy to navigate. We also created training page templates to help Rebecca and her team streamline their process of adding new workshops and events to their site. The end result is a beautiful brand and online presence designed for Kase & CO to grow together.

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What Our Clients Say

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DesignGood is a wonderful team of creative women who build gorgeous, engaging, and well-designed websites.

Rebecca Kase

Founder, Kase & Co

DesignGood is a wonderful team of creative women who build gorgeous, engaging, and well-designed websites. I am so grateful to have found this group and I love the new brand and website they created! I own a training and consulting business and we have a larger website with extensive content that also needed some additional functionality. This team of brilliant creatives was able to take all of my business's complexity and organize it into a thoughtfully planned, informative, and engaging website. I'm incredibly grateful for this this team, and I've recommended them to a number of other professionals.

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Even as a writer I'm finding it challenging to put into words how much I've enjoyed working with DesignGood. Thank you for your expertise, love, and kindness.

Kate Eckman

Author of The Full Spirit Workout

"Even as a writer I'm finding it challenging to put into words how much I've enjoyed working with DesignGood. Kristin and every member of her team not only embody top-notch talent, but are also a complete dream to work with. From start to finish, I felt so cared for, never felt like an annoyance even when I was being annoying, and absolutely love what they created for my brand. Being able to launch a website this stunning, this polished, this professional during the biggest month of my career (the launch of my first book) felt so gratifying. I couldn't wait to show it off! There simply aren't enough words to adequately sum up how thrilled I am with my new brand and website. Thank you for your expertise, love, and kindness."

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They took a dated and neglected website with minimal branding and social media promotion and created an industry best! We wanted our designer clients to envision themselves in our studio with their projects - mission accomplished.

Michael Peck

Managing Director, Eric Winterling

"Kristin and her team have an authentic ability to quickly hone in on who you are and what you are trying to accomplish with your business. Working DesignGood has been a game-changer in terms of how we will showcase our projects to clients and sales prospects moving forward. They took a dated and neglected website with minimal branding and social media promotion and created an industry best! The team worked through a daunting process with us, sorting through 30+ years projects to decide which best represented the breadth and scope of what we do. Kristin and the team literally brought our studio to life by showing the beauty of our process. We wanted our designer clients to envision themselves in our studio with their projects - mission accomplished. Sometimes creative businesses are so busy creating that they never take a pause to access where they’ve been and where they want to go with their business. DesignGood helped us to do that. We look forward to working with them on many more projects with them in the future."

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The girls at DesignGood have LITERALLY brought my vision to life and I could not be more thankful for the talent they have put into this project. From the get-go, the team at DesignGood has given me the most divine experience...

Courtney Maguire

Founder, Her Velvet Hand

"When I reached out to Kristin and the team at Design Good- I was in the FRESHEST area of planning my business. I was just barely starting my business plan and had just made my business name, Her Velvet Hand, official. I was referred to the team by one of my dearest friends- and after seeing her branding- I knew I was in exceptional hands. As a creative artist, it was paramount that I find a branding company that I could connect with in more ways than just business. From the get-go, the team at DesignGood has given me the most divine experience, not only with the creative artistry behind their designs, but their professional, patient, and supportive approach as I venture into this new journey. The work that has been put into my brand has exceeded my expectations and has been absolutely worth the investment. The girls at DesignGood have LITERALLY brought my vision to life and I could not be more thankful for the talent they have put into this project. THANK YOU for everything."

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Working with DesignGood has been life-altering!

Neathery Falchuk

Founder, Ample + Rooted

"Working with DesignGood has been life-altering! I knew deep down where I wanted to take my business, but didn't know how to pull it together. I was referred to DesignGood by a dear colleague and I'm so incredibly thankful! Kristin and her team helped turn my deepest desires into a beautiful new business. Since we launched our new website and brand, my business has exploded and I continue to hear how impactful it is to others. There are times I just scroll through our website because it's THAT beautiful! We've only launched 4 months ago and I've already seen a return on my investment. Working with DesignGood is worth it and I wholeheartedly recommend them."

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We couldn’t have achieved this without the creativity the DesignGood team!

Laura R. Beckmann

President & Chief Operating Officer, AmRisc Group

"Kristin and the DesignGood team are incredibly creative and really strived to fully understand our business and cater specifically to our needs. While insurance may not be the most exciting or glamourous line of business, they delivered results that were still modern, vibrant and innovative while still aligning with our business purpose. We have received so much positive feedback, not only the website, but the branding as well! We couldn’t have achieved this without the creativity the DesignGood team brought to the table!"

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We’re Thrilled With The Results

Nicole Giordano

Founder, StartUp Fashion

"Our most recent project with them was not only a branding refresh, but also a complete update of our website to better showcase all that we have to offer. And we’re thrilled with the results. It’s strong, professional, and clearly shows our community all the ways in which we can help them. Most importantly, over the last two launch periods our sales page's membership conversion rate was an average of 11.4%! Based on my research, that’s the upper echelon. #hellyes"

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The DesignGood Blog

What does it take to build a memorable brand? How do you build and scale a profitable business around your passions? What’s the secret to creating more ease, flow and freedom in your work?

Business By Design

7 Foundations for Building a Business That Feels Aligned and Energized

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Discover the 7 foundational principles every service-driven entrepreneur needs to build an aligned and energized business. Learn how to grow your influence, increase visibility, and connect with your audience while creating a brand you're proud of.
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Business + Spirit

How to Pinpoint Your Purpose and Apply It to Your Business

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Uncover your soul's purpose and learn how to apply it to your business. This exercise helps you connect your passions, purpose, and the work you do, so your brand becomes a powerful expression of your calling.
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Getting Clear + Focused

How to Move Forward with Your Business Vision When the Path Feels Uncertain

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Struggling to move forward with your business vision when the path feels unclear? Discover six principles to guide you through transitions, align your brand with your purpose, and create momentum in your entrepreneurial journey. Learn how to stay focused and thrive, even in uncertain times.
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