How to Know If You've Found the Right Business Idea

I hear from a lot of aspiring high-vibe entrepreneurs who have a big question: Is the idea they have for a business something they can succeed with? They may even have multiple business ideas but aren't sure which ones to pursue.

There are a couple of ways to answer this question. Most of the time, the responses you'll get will focus on the nuts and bolts of business: Research the market, know your competition, pay attention to new needs and trends and so forth.

That's fine advice, and you definitely should have a firm grasp on these fundamentals. But to truly know if a business idea is the right one for you, you have to dig a little deeper. The most brilliant business idea in the world could fail miserably if it doesn't align with who you really are or if you don’t feel fired up about the journey you’re about to embark on. 

So while you're evaluating all the external factors to determine if your business is viable, don't forget to take a look within as well. Here are a couple of questions that will help you discover the business you are meant to bring into the world.

Are You REALLY Passionate About This Business Idea?

The words "passionate about" get thrown around so much that it sometimes seems like they lose their meaning. Too often, people say that they're passionate about something when they merely like it or have an interest. But that isn't enough to sustain a business. A business idea you're truly passionate will involve something that you just can't stop thinking about. You keep gravitating toward it. It's something you love rolling up your sleeves to work on. Perhaps the idea solves a problem or fills a need that's important to you. Take DesignGood client Anna Van Delden. She opened Lagree HTX because the Lagree Method was the most effective workout she had ever experienced. Someone who was just trying to cash in on the latest fitness trend could never bring the same passion to this business that Anna does, because the Lagree Method is personal for her. And, when it comes down to it, a business you're not passionate about is never going to be high-vibe. It won't fire you up. And it won't attract the right people. You want to feel a charge of energy and excitement when you think about your business idea. But, at the same time, you also want to be able to envision yourself loving this business over the long term. How does thinking about spending the next five years in this business make you feel?

How Bad Do You Want This Business?

The right business for you is the one that you want deeply. How deeply? So deeply that you can see it and feel it as a reality. Anything you want to manifest requires a vision this strong. If you're not all in on your idea — for example, if you feel like it's something you should do or something that's "safe" to do vs. something you really love — you won't have the clarity that propels successful businesses forward.

You also need this clarity and desire because your business will ask a lot of you. To focus on your business in the way that you need to, you have to be willing to give up things that are holding you back, whether that's procrastination or unhealthy spending habits. If you feel a willingness to make other shifts in your life in order to start your business, that's a good sign you're on the right track.

If You Had Trouble Answering These Questions …

That's OK! Please don't give up on yourself or your idea. Just the fact that you know you want something more for yourself and your life is a big step toward achieving it! However, if you are thinking things right now like "I don't know what I'm really passionate about" or "I don't know what I actually want," then I want to challenge you. Because I believe that all of us do know on some level. You may be running into some old beliefs that it's not possible to do what you love and what you're really passionate about and get paid for it. So your mind starts to throw other options that feel less scary. And you end up stuck in confusion and inertia.

To get past this, take a few moments just to sit with the ideas of this article. If you can, go someplace quiet where you can close your eyes. Pay attention to what your intuition is telling you. Put thinking aside: What feels good and right for your future? And what doesn't? Trust your inner wisdom.

You may have also had trouble with these questions if you have multiple passions and talents and the idea of committing to just one business idea makes you feel like you're giving up some other important parts of you. Remember, though, that your business can bring together different things that you love or that you're good at. In fact, doing so can make your business even stronger and more distinctive. DesignGood combines my passions for design, for helping others achieve their entrepreneurial dreams and for how high-vibe concepts like energy play a role in business success. Those are three things that might not see at all related at first glance! I have even managed to work in my love for animals into my work through projects like these.

Take the First Step

If all of this soul-searching has you feeling like you might just be on to something with your business idea, don't stop now! Think about the first action you can take to make your idea a reality. There is no clarity without action. What might that look like? Would it mean talking to a bank or consulting a friend in the industry? Doing some research or creating a prototype? What is one thing you could do in the next week to make your idea feel more real? The most important thing is to just start. You don't have to have every single detail mapped out now. You just have to take that first step.

To keep exploring your business idea, download "The High-Vibe Entrepreneur Method" from our website. This workbook will take you through the same process we use to help DesignGood clients build their businesses. And it's absolutely free. We would also be honored to partner with you on bringing your business to life. To learn more about working with us, shoot us an email to schedule a call.