How to Communicate Your True Value and Attract Your Ideal Clients

Don’t we all want to be invaluable to our clients? It may feel like a really complicated thing to accomplish, but it’s actually quite simple. To communicate value, you just need to know who your ideal audience really is, and what they truly care about. (Hint: It’s almost always tools, products, people or services that…
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Is a Lack of Clarity Blocking Your Success?

We can tell you this from helping lots of businesses succeed: The best brands are the most specific brands. The brands that don’t appeal to everyone. The brands that know who they are and who they aren’t. We know we’re not the first people to tell you this. But we also know that it’s wisdom…
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8 Questions to Get Clarity About Your Business

When we start working with a new client, the first step isn’t to give them a sketch of their new logo or a design for their website. Before we do any of that, we sit down with the client (in person or by phone) and get to know the client’s business inside and out during…
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