Blink Beauty was built by beauty industry veterans in Austin, with a full menu of lash extensions, lifts, and tinting, microblading, facials, waxing, hair styling, and makeup, and a loyal base of clients who came back for it. By the time they came to DesignGood they were ready to step up their game, and their look and their website had not kept pace with the work happening in the treatment rooms.
Austin's lash and beauty market is crowded, and a studio with that many services can read as a list rather than a place. A client searching for a lash set or a first facial needs to know quickly what each service is, what it costs her in time and care, and how to book, and Blink needed an edge that made the whole studio feel like one welcoming destination.
We started by defining their expertise with them and creating clarity around each service, then wrote the copy to say it plainly. From there we designed a visual identity and logo that reflected their own style, fresh and welcoming, and built a website where clients can browse services, make informed beauty decisions, and book their appointments online. Email marketing and digital design carried the same look into the places clients already met the brand.
Today Blink's new look feels fresh, welcoming, and recognizably theirs, and a visitor can see the full menu and book in one visit to the site. The Blink team told us the process was quick and efficient, that they were given the tools to maintain the website themselves, and that client feedback has been very positive. They also know they can reach us with questions any time, now or later.
