Cassie Krajewski holds advanced credentials as an EMDRIA Approved Consultant, an AASECT Certified Sex Therapist, and a licensed clinical social worker and addiction counselor, and her practice brings the body, mind, spirit, and social systems into how she understands healing. When she came to DesignGood, she has said, her brand was messy and diluted. She had hopes of growth and expansion and no clear vision yet for how to get there.
Cassie wanted a beautiful website and she also wanted a team that could coach her toward clarity and direction for the next chapter. She interviewed a half-dozen agencies before choosing DesignGood, looking for people who would be invested in her story.
We built her foundational brand language from how she talks about her work, therapy that helps clients understand how their past experiences shape present patterns and find new paths back to themselves and one another. The visual identity and website carried that language with a cohesive look, and over time we kept building with her, with photography direction, branded email, lead magnets, the podcast Taking Up Space, and a store of digital tools.
Cassie has shared that the website became a magnet for the clients she hoped to attract, and that she arrived at a place to confidently launch the next big thing for her business. Today Inner Atlas Therapy gives individual and couples therapy and EMDR consultation a clear home, and gives her voice a place to reach further, with a podcast and a shop that sit naturally inside the same brand.
