Rose Wellness Counseling

We build brands for therapists and group practices that have outgrown the website they started with, and whose team deserves a brand as strong as its clinicians. Rose Wellness needed to speak to Maryland adolescents, adults, children, couples, and families looking for therapy that feels human and inclusive, including clients seeking care around systemic and racial trauma or 2SLGBTQIA+ identity, and to the clinicians who might one day join the team, so that each of them could tell within moments that this was a practice built on authentic connection.

Hannah Rose opened Rose Wellness in 2019 as a solo private practice and a couple of years later grew it into a group practice. When she reached out to DesignGood, the practice was gaining momentum and her website was old and dreary. She wanted it redesigned and nothing more.

She was hesitant about rebranding and hoped for a quick fix. What a growing team of Maryland clinicians needed was a site that said who they were, and that took more than a new layout.

After one phone call with Kristin she was fully on board. We asked her questions she had never stopped to think about, and built her brand positioning from her own language, healing that starts with authentic relationships and moves clients out of feeling stuck and into everyday thriving. The visual identity, copywriting, and website followed in the same voice, warm and honest with a little humor, and made room for the diverse specializations her clinicians offer.

Hannah has shared that client inquiries increased dramatically soon after launch, that she is proud when she looks at the website, and that it quieted the imposter syndrome she had felt while building the practice. In her words, the process changed her career trajectory. Today Rose Wellness has a brand that matches the team behind it, and a website that introduces new clients to the practice the way Hannah hopes they will meet it, with warmth, humor, and room for who they are.