Abigail Anastasio is a judge of the 184th Criminal District Court in Harris County, Houston, Texas, and DesignGood created the look, feel, and voice of her judicial campaign, including her campaign website.
Abigail came to DesignGood to run her campaign differently, with a brand as distinct as she was. We built the visual identity, logo, copywriting, website, digital design, and signage, giving the campaign a bold, progressive, modern look and the tagline A Bold Voice for Justice.
It is brand and website design for campaigns and public servants, shaped around a clear message about a fair justice system that ensures quality representation for all.
Abigail was dedicated to running her campaign very differently, and we knew how important is was to create a brand that was as unique as she was. We created a distinct look for her campaign that was bold, progressive, modern and spoke to her passion for a fair justice system that ensures quality representation for all. The people of Houston looking for change within the justice system took notice!
Branding, Copywriting, Website, Visual Identity, Logo, Digital Design, Signage
"The best thing about DesignGood is the professional and creative team and their outstanding work! DesignGood created a created a cohesive and impactful look for my campaign in the 2018 Election Cycle for Judge of the 184th Criminal District Court in Harris County (Houston). I needed something that would be modern yet classic at the same time. They helped me bring my political campaign design into the 21st century, and we ended up with a look perfectly suited to my style and campaign agenda. Kristin and her team were always responsive, passionate, and mindful of the deadlines often associated with political campaigns. I highly recommend DesignGood for modern and memorable branding!"
184th Criminal District Court of Harris County Judge
We build brands for leaders and public servants who need a message voters can recognize and remember. Abigail's campaign had to speak to Houston voters looking for change within the justice system, to supporters and sponsors invited to fundraising events, and to neighbors who would see her on banners, postcards, and ads before they ever read a word about her record.
When Abigail Anastasio ran for Judge of the 184th Criminal District Court in Houston, she wanted to run her campaign very differently. Judicial races tend to look alike, and she needed something modern yet classic, a look suited to her style and her passion for a fair justice system that ensures quality representation for all.
A campaign has a short window and many places to show up. Voters meet a candidate on a yard sign, a postcard, a newspaper ad, a banner at an event, and a website, and each one has a few seconds to say who she is. Without a single clear look and voice, those pieces would have worked against each other.
We created the look, feel, and voice of the campaign together. The visual identity was bold, progressive, and modern, the line A Bold Voice for Justice gave it a message, and we carried it across the website, digital ads, postcards, pop-up and balcony banners, buttons, and fundraising invitations so every piece looked like it came from the same campaign. Abigail reviewed the work with us and said the team helped bring her campaign design into the 21st century.
Today the campaign materials read as one clear brand, with a look that in her words is perfectly suited to her style and campaign agenda, and the website gives voters a single place to learn about her and to donate. Abigail has a visual identity and a message that stay consistent wherever voters meet her, from the mailbox to the web, and a campaign that looks as confident as she is.
