Boots & Arrow is a pet accessories brand created by DesignGood founder Kristin Moses and named after one of her dogs, with branding, packaging, signage, and a website designed in house.
Kristin started Boots & Arrow to learn firsthand what it takes to launch and grow a product brand, and what she learned shapes how DesignGood works with every client. We created the branding, logo, visual identity, copywriting, packaging, signage, social media design, email marketing, and website.
It is brand and website design for product brands, built on eye-catching signage for craft fairs and events and a polished presence that helped the brand land placement in media gift guides.
Our eye-catching signage makes Boots & Arrow stand out at craft fairs and other events. And the polished presence we created for the company helped it land placement in media gift guides.
Branding, Copywriting, Website, Visual Identity, Logo, Email Marketing, Packaging, Signage, Social Media Design
We build brands for founders who are launching a product and want it to look established from the first booth or the first order. Boots & Arrow had to speak to dog owners who treat their pets as family and want accessories with character, and to the editors and event organizers who decide what earns a place in a gift guide or on a craft fair floor.
Kristin Moses created Boots & Arrow as her own pet accessories company, named after one of her dogs. After building brands for other founders, she wanted to know from the inside what it feels like to launch a product and grow it, with the packaging, the signage, the website, and the customer all depending on each other.
A pet product sold at craft fairs and events has to stop a shopper in a few seconds, and a pet product pitched to media has to look as good in a photo as it does in person. Both needed one clear identity.
We created the branding, logo, and visual identity first, then wrote the copy and designed the packaging, signage, email marketing, social media, and website around it. The signage helped the booth stand out at craft fairs and other events.
The polished presence helped Boots & Arrow land placement in media gift guides. The brand's website is offline today, and the project stays in our portfolio because it gave Kristin firsthand experience of what a founder goes through when launching a product.
