Brand & Website Design for an Art Therapy Practice

Thrive Creative Arts Therapy

Thrive Creative Arts Therapy is an art therapy practice in New York, founded by Stephanie Kemmer, offering in-person and virtual sessions for children, adults, and couples working through anxiety, relationship challenges, and trauma, with specialized EMDR and EFT sessions.

Thrive came to DesignGood with an approach that combines visual art, drama, and energy work with traditional talk therapy, and a founder committed to community, connection, and warm, inclusive spaces. We built their brand language and positioning around the idea that art is a gateway to a more present and connected life, and carried it through the visual identity, logo, copywriting, responsive website, branded email marketing, and social feed design.

It is brand and website design for therapists whose work is creative, built so a visitor can feel the warmth and playfulness of the practice before the first session.

Our Contributions

Brand Positioning, Visual Identity, Logo Design, Responsive Website Design, Copywriting, Branded Email Marketing and Social Feed Design

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Who This Brand Was Built For

We build brands for therapists and group practices whose approach is creative and whose team wants clients to feel welcome before the first session. Thrive's brand had to speak to children, adults, and couples across the New York community who are carrying anxiety, relationship strain, or trauma, and to a team of clinicians who share a commitment to community, connection, and inclusive spaces.

What Changed for Thrive Creative Arts Therapy

Stephanie Kemmer founded Thrive Creative Arts Therapy with a commitment to community, meaningful connection, and warm, inclusive spaces. The clinicians at Thrive bring visual art, drama, and energy work into traditional talk therapy, and they offer specialized EMDR and EFT sessions alongside it, in person and virtually, for children, adults, and couples.

The practice was being described with a general line, Mental Health & Wellness Services, that did not yet name the art at the center of the work. Visitors deciding between therapists need to see quickly what is different about a creative approach and feel that the space is safe for them, whatever their age and whatever they are carrying.

We built from Thrive's own words. Their brand language and positioning gave the practice a name for what it is, A Vibrant Space for Healing & Growth, and a line to stand behind it, Where art is a gateway to a more present and connected life. The voice came from how the team talks, light-hearted and sincere, like a well-educated friend, with words like connection, boundaries, expression, and community. We carried that into the visual identity, logo, copywriting, website, branded email marketing, and social feed design.

Now Thrive has a website that sounds like the people behind it, with the creative work, the trauma-informed care, and the sense of welcome all easy to find from the first page.

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