Iconic Leadership Coaching
As a Development Coach and Founder of Iconic Leadership Coaching, Courtney Kaplan helps designers and creative executives cultivate growth, generate results and create happy lives and careers. Working with designers for over 20 years in the technology industry, she utilizes conscious communication and mindfulness to help her clients recognize and develop their own innate leadership style.
Courtney needed the right team to translate that vision into a brand. Inspired by the juxtaposition of nature and the modern world - moved by plants, nature, the night sky and the magic of the California redwoods - we developed a visual identity and brand voice that enveloped her coaching style with the elements of transformation and the mystery that connects all things. We helped Courtney showcase her offerings, including one-on-coaching and customized workshops, and created compelling tools and resources to help her build her audience and expand her reach as a leadership expert within her niche. Transformational coaching for the design minded, indeed.
Our Contributions
Naming, Brand Positioning, Visual Identity, Website Design, Copywriting, Sales & Outreach Tools, Branded Email Marketing
"I feel thrilled and beyond lucky to have had the chance to work with DesignGood. The team was organized, responsive and supportive throughout -- always above and beyond! I wanted to create something authentic and unique while concurrently building an actual business. DesignGood helped crisply shape that vision and narrative, and transformed it to an absolutely fantastic visual expression of my brand. They provided tools that have helped me establish next steps and I've made a ton of progress in a fraction of the time that it would have taken me on my own. They were true partners that cared about me, my business and the final work produced. The team was an absolute joy to work with!
Founder and Coach, Iconic Leadership Coaching